40 years of tradition and goodwill: How Chunilal’s rosogolla became Sarail’s identity

At one end of the
remote Aruail Bazar in Sarail upazila of Brahmanbaria, a small sweet shop has
been drawing visitors for over four decades.
The
reason: Chunilal's rosogolla, a delicacy that has become as much a cultural
emblem as it is a treat for the taste buds.
Made by Sunil Mallik, who is better
known as Chunilal, these rosogollas have long captured the hearts of locals and
sweet lovers from afar. Crafted from pure, fresh cow's milk, they stand apart
from the usual variety made from cottage cheese. Soft, spongy and perfectly
balanced in sweetness, each piece weighs around 150 grammes.
Now
70, Sunil still prepares the sweets in front of customers, with the help of his
son Gopal Mallik. The simple act of watching them being made has become part of
the charm, drawing visitors to the shop day after day.
For
more than 40 years, the shop has offered only one product -- the rosogolla.
Sarail
UNO Md Mosharaf Hossain said, "I went there with my wife and children, and
we were amazed. I have never tasted such a large and delicious rosogolla
anywhere else. What makes it even more special is the dedication and tradition
behind it."
Iqbal Hossain Mridha, principal of
Aruail Abdus Sattar Degree College, added, "Chunilal's rosogolla has
become an identity for Sarail."
Sanjib
Kumar Debnath, convener of the Sarail History and Culture Preservation Council,
noted, "Chunilal's rosogolla is now inseparably linked with our heritage.
People from across the country visit Aruail just for this sweet. We want to
preserve this legacy for future generations."
Salatur
Rahman Sobuj, an assistant teacher at a local primary school, said, "Even
my students know about Chunilal Dada's rosogolla. Many families send it to
relatives living far away."
At
Tk 60 apiece, the price is higher than the average rosogolla, but customers
rarely complain. For them, the size, quality, and taste justify the cost.
"We
use no artificial ingredients," Sunil said. "Our rosogolla is made
with care and pure, natural ingredients, which people can taste and
appreciate."
The
magic, perhaps, lies in the sweet's very simplicity -- chhana, cooked with just
the right amount of sweetness, and served with devotion.















